Taking cues from a top-down structural approach, the Agritech industry has many layers to it.
On top of them however, like every other major industry, Financial services is also a critical part of Agritech. However, it is largely unorganised and has plenty of room for disruption. Most farmers in the country do not have access to credit-based lending facilities and startups like Samunnati are attempting to fill that gap.
Mark Kahn, the Founding Partner of Agritech-focused impact venture fund Omnivore, chats with Prashanth Prakash and Anand Daniel of Accel, discussing the trends in Agritech in India. They talk about the major market segments Agritech is segregated into, the factors that are fueling the growth of the industry, and how COVID has contributed to the sector’s growth.