INSIGHTS Podcast Series — #14: Srikanth Iyer (HomeLane) on Execution and the Importance of Uncommon…

We continue the #InsightsPodcastSeries and in this episode, we focus on the importance of Execution and how to get it right in the early stage of a startup. To talk about this important topic, we have Srikanth Iyer a successful serial entrepreneur who has built large companies across multiple industries. Initially in Education with Edurite (sold to Tutorvista/Pearson) and currently founder and CEO of fixed furniture eCommerce startup HomeLane.

Srikanth Iyer — HomeLane and Anand Daniel — Accel

On the first part of the podcast, we discuss the importance of execution and specifically the following topics:

  • What is execution and why is it important?
  • Early days — how to get things started, how to figure out must-haves vs nice-to-haves and focusing on must-haves
  • Speed vs. getting things right — what is more important?
  • Customer delight — to get to Product-market fit — how to go about it?
  • Role of product/tech — how important in early stage vs once you are focusing on scale
  • Launching with a Minimal Viable Product (MVP) and then continue refining the product/tech
  • Why scaling prematurely can hurt your startup?

We also discuss a book that has really inspired Srikanth to deliver outstanding service to his customers. The book is “Uncommon Service” and highly recommended for founders — particularly startups that involve services. Here are some of the key takeaways from the book and we discuss a couple of them in the podcast in the context of Srikanth’s experience.

Uncommon Service — key tenets:

  • Tenet #1: You CANNOT be good at everything — to be great at something its ok to be bad at something else — how do you decide on what to be good at as CEO?
  • Tenet #2: Someone has to pay for it — what does that mean?
  • Tenet #3: It’s not your Employee’s fault — but they are the ones executing?
  • Tenet #4: You must Manage your customers — how do you do that?
  • Tenet #5: Now multiply it all by Culture — talk to us about the importance of this one?

In the next few podcasts, we will dive deeper into the importance of execution and how to get that right as a startup founder. If there is any feedback on this podcast or questions for the next set of episodes, please do share as a comment below or tweet us at @Accel_India


Accel shares such interesting entrepreneurial stories, with informative nuggets to run and scale your startup. Follow the links below and subscribe to our #Accel #INSIGHTSPodcast Series using the following links: iTunes, Twitter@Accel_India, Google Music: (US & Canada Only)and the RSS feed

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