Thiru is a serial entrepreneur in its truest sense. He founded six startups including a coaching academy and a Biryani cloud kitchen before he landed on Ninjacart – which, interestingly, isn’t the same business as it was initially perceived. Though the first six companies failed to take off, he did not give up and kept charging ahead with one idea after another.
His attempt at building these companies came with its set of learnings but his biggest learning of building a large, fast-growing company was from his stint at TaxiForSure. “This is where I learnt how to build a culturally strong startup,” says Thiru about TaxiForSure. After the Ola acquisition, Thiru decided to revisit his last startup, Shout, which was initially a location-based social network app. He decided to convert it into a location-based e-commerce app which eventually became Ninjacart.