Cutting out the intermediary helps many industries. Not so in manufacturing. It needed a middle layer. Suppliers routinely failed to deliver on time, and customers failed to pay on time. To improve trust and speed, Amrit Acharya and Srinath Ramakkrushnan introduced Zetwerk as a B2B marketplace for manufacturing in 2018.
Zetwerk began as a hub for steel fabrication. Within six months, its business went from a topline of ₹1 crore a month to ₹10 crore a month. Since then, the company has expanded into more than 10 categories and is valued at $2.7 billion today.
The company has transformed the space with high-quality products, increased transparency, and fewer and shorter delays. The backbone of its operation is technology. It uses dashboards to track each order at various stages in real time so that suppliers can stay on schedule and customers can get regular updates.
Manufacturing appealed to Amrit because he had dabbled in it fresh out of college. In several ways, it prepared him for starting up – because ‘building’ things from scratch is common to both worlds.
In this part of a series of conversations sponsored by Accel, Zetwerk CEO Amrit Acharya participated along with Prayank Swaroop of Accel Partners, who has backed the company right from the early days. They discuss the brass tacks of setting up a B2B marketplace with Pankaj Mishra.
Over the past decade and a half, new-age marketplaces in India have transformed how people buy and sell products and services. From Flipkart to Swiggy, Urban Company, and Zetwerk, each has reimagined “the bazaars,” shaping the future of commerce and livelihood in India.
Starting November 3rd, we will share stories from the trenches about building and scaling these marketplaces, along with foundational lessons from their journeys.
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